It’s All About The Why…4 Steps To Regain Clarity


Without clarity, we have nothing. I am sure someone has said it before but it’s true (so no claim to fame with me there). About half a year ago I write a blog about The Day I Gained Clarity and 7 Steps on How You Can Too. I re-read it recently as I have been going through a process of pivoting my business model to accommodate a change I saw in the market. More on that another time; however it did remind me on the importance of clarity.

Often we have goals, plans, strategies and we get pumped up and start our journey. But then life happens. Things don’t go the way we expect them to (both good and bad) and our trajectory shifts. As entrepreneurs we go a million miles an hour, and forget to stop and think about where we are headed, especially when we change course.

I am all for being nimble and flexible to respond to the changes for our customers and the market however we often forget to refocus on what we are trying to achieve. Going back to basics, to have absolute clarity on what is our purpose and how we will achieve that.

So in an effort to share some recent learnings, here are some questions ensure that you have the clarity you need to keep the momentum in your life and business. Take the time to answer them one by one.

1. Why are you doing this? Let’s start with the basics. By answering this question, can help us realign our daily crazy lives. Evaluate all the components and assess whether or not they are assisting, obstructing or doing nothing to achieve this purpose. If you haven’t watched Simon Sinek’s TED Talk about the WHY, please do… it’s life changing. Link Below.

2. What is the problem you are trying to solve? This one is also a good one to help remind us of why we are doing what we are doing. At the end of the day, a successful business is about solving a problem. Be clear on the pain and the hurt of your customer. Otherwise how can you help them and subsequently why would they purchase whatever it is that you are selling them?

3. Who is your customer? That old chestnut? But it’s true. I can’t tell you how many of my clients lack the clarity about who exactly they are trying to sell to. Be as specific as possible…who are they, how old, what gender, what do they like to do, what don’t they like to do, and so on.

4. If failure wasn’t as option what would you do? Now we are starting to get into some more meaty areas and address the topic of fear. Too often we stop ourselves from creating a great path to success due to the fear of failure, whether that be growing to fast or total failure. So if it wasn’t an option what would the plan be? Then compare it to your more conservative strategy and see what you can take from this exercise? Remember it is good to take (measured) risk.

This post is not a ‘how to’ guide but more of the kind of exercises and questions I ask my clients in my eCourse, Pods and Coaching sessions…and they can bring up some very interesting ideas and breakthroughs. So once you have gone through this exercise, please share it with us – as we all learn from each other and I would love to hear from you.


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