Clarity. It is a word often used in business but what does it really mean? In a world full of too much, we crowd ourselves and overcomplicate what should be simple. How do I serve my customer? Who is my customer? What pain am I solving? The clearer we are on these questions the better our business can be.
Last week, I took the time to ask myself these questions and more and it changed everything. It started like a day like any other however a series of unsuspecting events culminated in me waking up at 2am bursting with the need to re-write my business model. I thought to myself, “don’t work from the point you are at now start fresh” and then I asked myself “what would I do differently if I wasn’t afraid?”
And then it all came out, all the ideas and dreams that I let myself have. Many have still not been resolved but it is a work in progress. 4 hours later my business was in a much better place for having allowed myself to be clear. All I can say is that in the next 6 months our offering at Launch Pod is going to get VERY exciting and can’t wait to share it with you.
But for now I would like to share with you how you too can gain more clarity in your life and business.
1. Write it out…with a pen! Our computers are fantastic, we couldn’t live without them, but writing things on paper allows for a creative freedom to overcome us. We are not limited by anything. You can use colour and draw mind-maps or just write a conscious flow of words. Either way when we are on our computer we type fast not allowing ourselves to digest, think, reflect however writing is a different mental process, one that can unlock our creativity. So disconnect and get that pen and paper.
2. A room with a view. Change is a great thing. Go sit somewhere you don’t normally sit to create an environment of a different perspective. Sit outside, a different desk, somewhere different in your home or your favourite café. Get comfortable you may be there a while.
3. Give yourself time. Time…if only there was more. But you need to clear your schedule and make the time to do this. At least 2 hours if not more to really allow yourself the space to free yourself from all your to-dos and worries. You need to clear your mind to allow it to freely roam.
4. Ask yourself….If you are not sure where to start, you can start by answering one or all of these questions:
- Start afresh, what would your business look like if you started it today, i.e. the model, values, proposition – use the knowledge you have today but start afresh
- Imagine that money wasn’t an issue? How would you create/ modify your business?
- What is the problem you are trying to solve?
- Why are you doing this (see Simon Sinek TED talk below)
- How do you serve your customer?
- Who is your customer?
5. Be honest. Answer these questions honestly. No-one is going to read them but you (for now). Don’t feel like you answer to anyone but yourself. So try not limit your answers to the expectations or beliefs of others. Be true to yourself and what you would like to do.
6. Think Big! Don’t limit your ideas to constraints of the now. Be bold. Think Big. Allow yourself to go there – don’t worry about practicality or money for now. Allow yourself to dream the dream. The rest will come. Courage and fearlessness required.
7. Implement. And now the really hard work begins. Making all the changes to your business based on your clarity of vision, purpose and offerings. Be bold and brave and most importantly be you. That is what the world wants. I recently came across this quote and it really resonated with me: