Why did I start my business, Launch Pod?

woman by water

I work with entrepreneurs every day, particularly women and one of the most common questions I get asked is, why did I start my business.

I went into Launch Pod with a very clear why. By having clarity around my why it has given me:

  • Clarity
  • Purpose
  • Focus
  • Motivation

So why did I start?

I wanted to make a bigger impact on women in the world.

Like any good entrepreneur, once I had this idea I began researching. I started looking at global research on ways to improve the plight of women around the world. I read reports from the likes of World Economic Forum and International Labor Organisation and more. There are a number of factors that can make a difference but the areas that I had expertise in is:

  • Education
  • Entrepreneurship

My path was set. Next step was to speak with female entrepreneurs and business owners. Apart from the fantastic stories and achievements I was interested in focusing on the pain points – how could I help these women? There were (and continue to be) a number of pain points that women who run business experience:

  • Lack of self-belief
  • Lack of confidence in themselves and the decisions they make
  • Lack of financial knowledge and perceived capability
  • Juggling more than just a business: children and ageing parents
  • Thinking too small…not scaling
  • Not risking enough

I will continue on why I started Launch Pod in a moment but I would like to interject that I am still speaking with female entrepreneurs to understand your challenges and obstacles – would you share your story with me? Just click here to schedule 15 minutes to tell me your story and to say thank you I will give you a free coaching session – this is not a sales pitch. This is research and a thank you.

Continuing on…

The other reasons why I started Launch Pod was to create financial success for myself through my business. I believe that for women, financial security and independence is essential. It provides choice and freedoms that for so long women didn’t have. Money is not what this is about, it’s about security, opportunity and choice. Being the driver of your own destiny.

Another reason I started my business is lifestyle. Let me be clear. By lifestyle it doesn’t mean I work 20 hours a week and turnover more than a million dollars. No, I have a family and I am a mother to 2 children and I wanted to be able to create a way to have more flexibility to be present when I need to be. There are still times when I can’t make a swimming carnival or certain play. But I try my best. The rule is, if it is important to you that I am there then let me know…I can’t do it all but I will aim to be there for what is important to you.

So this is why I started my business and I remind myself regularly of these reasons. As mentioned it gives me clarity, purpose, focus and most importantly motivation. Understanding my why ensures that every day I feel my days are meaningful and aligned to my bigger dream. By no means is it perfect. I get caught in the daily doldrums, paperwork and the necessities of running a business, having bad days and experiencing failures – no one is immune to that. But I keep putting one foot in front of the other with my why in mind propelling me forward.

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